Kat Best is a Communications Manager at YA Group with more than nine years of experience partnering with executives, brands, and nonprofit leaders to develop communications strategies that strengthen reputation, build trust, and engage key audiences. Her expertise spans corporate communications, project management, media relations, crisis communications, executive visibility, thought leadership, content strategy, and integrated marketing.

Kat has extensive experience helping organizations tell the right stories at the moments that matter, bringing a strategic and targeted approach to earned media, brand positioning, and audience engagement across a wide range of industries and sectors.

At YA Group, Kat leads the development of the firm’s communications and public relations function, focused on raising YA’s profile through strategically targeted earned media placements and a cohesive external communications strategy.